Flite reveals new industry disruptor brand, FLITELab*

Exciting news out of the Fliteboard camp as they unveil a new R&D focused brand that's already got some big offerings to show…


Fliteboard announce their entrance to the Surf Foiling market and introduce FLITELab* – a new brand featuring an innovative range of assisted surf-foil boards poised to elevate the industry to new heights.

The inaugural AMP release has been over 3 years in the making and features an impressive lineup including the versatile AMP Board and the game-changing AMP Jet, all designed to provide foilers with unparalleled power and adaptability. The AMP Boards, suitable for both powered and unpowered rides, are complemented by the groundbreaking AMP Jet. Ingeniously concealed within the AMP Board's cavity, the AMP Jet is a self-contained and removable cartridge, delivering optimal power for prone foilers, wingers, and downwind enthusiasts, to get up and riding with ease regardless of the conditions. Strategic placement of the AMP Jet ensures there's no added drag, maintaining the board's performance integrity throughout the entirety of the ride.

Chris Reynolds, project manager on FLITELab’s first release, talks about the perfect solution to every foilers’ biggest challenge “From the moment I started prone foiling I was amazed at the kind of waves I could ride; big, small, clean or messy it didn't matter, the only problem was catching them in the first place. The agile and responsive boards I love to ride just weren't up to the task of efficient paddling. The AMP system is our solution, the AMP Jet is integrated into the board and delivers the perfect amount of boost exactly when you need it, and is safely out of the way when you don't.”

Embedded in the board’s nose is the FLITELab* LAUNCH Pad which allows riders to activate the AMP Jet for a power boost, while remaining hands-free. The LAUNCH Pad enables riders to customize the power strength and timing of the boost, while an intelligent feature monitors rider position, automatically cutting power once upright or in the event of a fall. Additionally, the LAUNCH Pad provides real-time session data through a vibrant display and the Flite App.

Looking ahead, the upcoming AMP Mast promises the same convenient power at your fingertips, but enables riders the ability to smoothly navigate through waves, power back out to the lineup, and catch the next wave all while standing.

FLITELab’s commitment to pushing boundaries will continue innovating within the foil industry and identifying new ways to catch the impossible ride.

For more information, visit FLITELab*'s new webpage here, and head to their Instagram page here.

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The Foiling Magazine quote

"The magazine looks insane. Very stoked to be part of it."

Caio Ibelli – Pro Surfer

"What a rad publication."

Ivan van Vuuren – Signature Foils

"I had a good time reading issue N°1, everything is high quality from the content to the paper!"

Julien Salles – Brand Manager, Manera

"It's a beautiful thing to see how far foiling has come!"

Damien LeRoy – Pro Kiteboarder

"Foiling Magazine is incredible."

Chereé Thomson, Brand Coordinator, AK Durable Supply Co.